[W]hen we launch in a territory the Bittorrent traffic drops as the Netflix traffic grows. So I think people do want a great experience and they want access – people are mostly honest. The best way to combat piracy isn’t legislatively or criminally but by giving good options. One of the side effects of growth of content is an expectation to have access to it. You can’t use the internet as a marketing vehicle and then not as a delivery vehicle.
Look, someone who gets it.
This this this!
What I download goes down dramatically as my access increases! I downloaded a lot of stuff when I was living in a rural area before Netflix started. Now that Netflix streaming is available, as well as Amazon Prime Instant, I download dramatically less. I live in an even more remote area now where video stores are nearly 30 miles away and Redbox is almost 20. The closest movie theater is a crappy 3 screen that barely shows what I want to see. Even PBS is impossible to get where I live, so most of what I do download is currently airing TV shows. And I know that my access compared to that in other parts of my state, much less the country, is great.
This. The media’s business model is still stuck in the era of vinyl records. I’ve occasionally not been able to give people my money for things that were digitally available because of region locking. Or like, how Australians download Game of Thrones a lot because their airing of it is like two months behind, so if they waited the internet would spoil them. Or there’s this DRM nonsense—I bought some videos off iTunes, and wanted to watch them, but the speakers on my laptop weren’t very loud, so I wanted to play it in VLC where I can amplify the sound, but Apple would only let me play it in the iTunes player, where I couldn’t hear it. Could I stream it to the PS3 and watch it on the TV like I could with other videos? Nope, if I wanted to do that I’d have to drop some serious cash on the Apple TV setup, to do a thing I was already doing. I ended up having to crack the DRM, which in the country I was in was MORE ILLEGAL than just downloading the videos. To watch a video I paid for in a manner I could enjoy. Various “anti-piracy” locks prevent legitimate fair usages, such as buying DVDs so you can make fanvids that could spread love for the show and sell more DVDs.
If you don’t want people to pirate, you have to make the product available in the form they want it, meaning for stream or download, uncensored, without any DRM or other bullshit, internationally, at a reasonable price. If you haven’t done that, you don’t get to whine that people are pirating it. Now you’re just being a dog in a manger.
FYI, as much as media rightsowners whine and groan and dig their heels in, piracy is an amazing market pressure. Without Napster (1999) we likely would not have iTunes (2001). Piracy isn’t just stiff competition because it’s free (it isn’t really free—you run legal risks, there are viruses, it can be time-consuming and inconvenient, there’s no quality control so you may spend all that time and get something in shitty quality, and at the high levels you often find yourself paying for premium accounts or supporting legally besieged sites with donations, which is also part of the social networking you need to become a really good pirate, did I mention like half of piracy is schmoozing and rubbing elbows and knowing people, if you want the good stuff anyway, it is like a job) it’s stiff competition because it gives people exactly the product they want, in a timely fashion, with a delivery method that’s convenient for them, without caring where they live or what they want to play it on.
Without piracy, you can say goodbye to innovation like that. They want to make us want the product they’re selling, instead of selling the product we want. Piracy is what naturally fills that gap.